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  • Dating Site Ads and Facebook — Tips | SkaDate's Blog.

The pics must not be blurry, fuzzy, or have visible pixelation — in short, they should be of good quality. And last, but not least rule regarding ads pics — no selfies which, at this point, should be a government regulation or something. These images are clear and neutral but can appeal to people looking for romance and dating.

SkaDate Dating Software Marketing Tips: Dating Site Ads and Facebook

This time, the images are either of poor quality, too suggestive or explicitly sexual in nature. To pass the Facebook approval process, you have to properly set up your ads during the detailed targeting stage of the ad creation. Most notably, you have to create separate ads targeting men and women if you want to reach both. In addition, you must follow these steps —. Like with the images, the language requirements follow general guidelines.

Using common sense expected from a corporate giant like Facebook should be enough. Thus, profanities, vulgarities, and insults are not allowed.

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Ad texts even if placed on images must clearly state and represent the service or company advertised, with no fictitious characters or specific individuals. Also, ads may not suggest that a person may be, will be, is, or has been searched for or interacted with in any way.

How to Advertise on Dating Sites

All caps or any other intrusive ways of presenting text is off the list as well, just like any attempts at directly requesting user attributes or indicating particular age bracket even if your ad is set up for a specific age group. In addition, your ad must include the name of the site you advertise.

Going by the vast experience of SkaDate Dating Software and the army of our clients, complying with all the regulations is not a guarantee your ad will be approved at first attempt. In most cases, a rejection means that either you missed some complex rule or the person accepting your ad did not do their job properly.

In any case, an appeal to Facebook support or resolution center usually solves the issue.

Avoid overtly sexual imagery in untargeted mediums

On top of communicating with Facebook and requesting a repeat consideration, you can also set up three different ad groups, with different texts, targeting, and images. This way you give Facebook moderators several options to choose from, and also shift the focus on various ads, which significantly increases the chance of success.

SkaDate is based on the open-source platform Oxwall and takes full advantage of the vast third-party developers community, which regularly create new dating themes and plugins specifically for the needs of SkaDate customers. SkaDate hosting team will create and configure instances in your AWS account to ensure future scalability for handling larger sites. Our specialist will perform a number of changes to the default product setup to ensure optimal performance for hundreds of thousands users.

All communication, custom development, issue resolution is handled by one specialist, which ensures faster times and minimum friction. SkaDate has a dedicated team for handling custom development projects practically of any scale, for both mobile and desktop modifications of SkaDate products. High quality and attention to detail guaranteed.

advertising dating sites - Why Facebook rejected your dating ad

Basic search engine optimization SEO service from SkaDate will place you in contact with a personal marketing manager, who will set your site up to be ready for increased online visibility. The service includes keyword research, detailed SEO suggestions report, accounts configuration, content advice, etc.

Dating Site Ads and Facebook. Their ad is not about selling you on signing up for their offering. Instead they position themselves as a resource to help you find the top online dating sites. One thing to point out about this ad is something not many people pay attention to in AdWords… the domain name. In addition, they effectively use Sitelinks the blue links under the ad , which can help increase CTRs and get prospects more quickly to the most relevant page on a site.

Why Advertising Won't Save Online Dating Sites | DigitalNext - Ad Age

And, lastly, they have a call to action in the copy which tells people what to do when they get to the site—compare reviews and sign up for free. The landing page immediately delivers on the promise of the ads by displaying the 5 Best Dating Sites of Just want to point out that having a lot of copy is not necessarily a bad thing. It also lets them use their company name in the headline of their ad with more effectiveness than most companies would likely see. Notice how they used the Registered Trademark sign in the ad—using symbols like this, when possible, can be a nice way to make your ad copy stand out from the competition.

The ad also asks a question another effective strategy to test in your ads and has a clear call to action that offers the benefit of seeing Pics and Profiles for free. No fancy header at the top. Average ad position is something worth testing in AdWords.


Being in the 1 or 2 spot may not be the most profitable spot for you. The ad is fairly straight forward and, like Match. At first glance above the fold, their landing page is similar to Match. If you scroll under the form, there actually is a lot of copy on the page. The copy lays out the main sales arguments for using eHarmony.